What we found out from our audience feedback:
- They like visuals matching the lyrics
- The concept of our music video was interesting and related to the song
- The audience were able to gauge the genre of the song from what we told them of the concept for our video and the demographic of the video fitting what we had in mind
- Our audience advised us to make the story more prominent in the music video but agreed that cutting between performance shots to the storyline would give the music video repeatability
How we responded to our audience:
- For the majority of the video, the visuals did match the lyrics, for example, 'Children of the woods come out to play', this is then followed by a shot of the actress walking through the park (or woods)
- We found it appropriate to set the music video in a park after having listened to the song. Most of the video is filmed in Richmond Park but at the very end of the video, the actress emerges to find Richmond High Street - our urban setting.
- Because the song is quiet, setting the video in Richmond Park would fit the mood of the song
- We agreed with our target audience. By making the storyline prominent and using quick cuts or interesting editing, it creates a visually decentred experience necessary for music video consumption and repeatability
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